Answer
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『リノベーション』と『リフォーム』は元来同じ意味の言葉のようです。ウィキペディアでも『日本語の住宅リフォームに該当する言葉をリノベーションと呼ぶ』と記載されています。

ですが、不動産会社の発信している『リノベーション』は少し意味合いが異なりまして『性能や付加価値を向上させる内装の変更』を指していると言って良いのではないでしょうか。

それに対し『リフォーム』は『現状に戻す内装工事』と解釈するとインターネットに掲載されている情報を切り分けできると思います。

色々な解釈がございますので一概に『これが正解』と申し上げることはできませんが、このサイトに掲載している『リノベーション物件』は少なくとも全てが『性能や付加価値を向上させる内装の変更』を行っています。